Inclusive design kicks off Welcome Croatia Festival in London
From January to June 2013, Croatia’s vibrant cultural life will be introduced through events covering film, sport, food and wine, architecture and design, literature, fashion, photography, music, archaeology and history. The festival will end with the Croatian Statehood Day celebrations at the end of June and EU membership on July 1st.
The UK/Croatia Extra/ordinary Design Workshops exhibition will give UK audiences the opportunity to see the UK-Croatia partnership at work: building trust between people, institutions and our two countries and helping young people develop skills in tough economic conditions.
These workshops connected professional designers and organisations run by, employing or educating socially marginalised groups to create a variety of products with an accompanying visual identity. It has strengthened the organisations’ economic self-sufficiency and enabled them to compete more effectively in the market.
More than 60 Croatian designers volunteered their skills for the initiative, and were briefed to co-design and produce a sustainable range of products that would help strengthen the different organisations’ economic self-sufficiency.
Led by the HHC’s Julia Cassim and featuring members from the Croatian Designers’ Association and the School of Design at the University of Zagreb, the team has worked with organisations such as ZVONO, a creative centre for young people with learning difficulties and Association for Promoting Inclusion Subsidiary Zagreb.
The organization was led through a partnership by the British Council Croatia, Helen Hamlyn Centre for Design, Royal College of Art, the Croatian Designers Association and the School of Design – University of Zagreb.
Curated by Cassim, along with Mirna Reinprecht of the Croatian Designers Association and Sanja Bencetic of the School of Design at the University of Zagreb, the exhibition has been designed by Gero Grundmann of Studio Bec.