How technology influenced early tourism – Safety Speed Comfort
Exhibition “Speed Safety Comfort” at design gallery ZEITLOS – BERLIN from 13 October to 9 December 2012 features extensive collection of the early travel posters from two exquisite private collections of the period between the roaring Twenties and the unburdened Fifties.
The motives of these advertisements for long distance journeys convey the new sensation of desire and longing for the exotic, and euphoria triggered by a new experience of accessibility of dream destinations out of reach so far.
They are also authentic reflections of their actual Zeitgeist, fashions, and styles of which Zeitlos – Berlin presents objects such as deck chairs, armchairs, tables, bookshelves, lamps, etc.
This new, mobile way of living had a strong influence on furniture design at the time: light steel tube constructions and exotic wood inlays ousted massive German oak, floating, subtle fabrics gleamed in lieu of dim, heavy velvet, aluminium and chrome flashed up where brass and silver had to be polished before.
Every single poster of this museum-like selection of approx. 40 exhibits from the private collections of Joachim Apitz and Marc Wegner presents a valuable document of the new possibilities in intercontinental traveling.