October 13, 2012

How technology influenced early tourism – Safety Speed Comfort

Impressive ocean liners, stylish fast trains, futurist zeppelins, and racy prop airliners on the vintage travel posters (1920-1950) stand out as icons of emerging tourism that mobilized the way of living and influenced the furniture design at the time.

Poster of the German Railroads. Image: Zeitlos-Berlin.

Exhibition “Speed Safety Comfort” at design gallery ZEITLOS – BERLIN from 13 October to 9 December 2012 features extensive collection of the early travel posters from two exquisite private collections of the period between the roaring Twenties and the unburdened Fifties.

The message of these posters releases a whole genre of films in our imagination which stand for luxurious vehicles and remote destinations (e.g. Casablanca, Murder on the Orient Express, Death on the Nile). Image: Zeitlos-Berlin.

The motives of these advertisements for long distance journeys convey the new sensation of desire and longing for the exotic, and euphoria triggered by a new experience of accessibility of dream destinations out of reach so far.

Also the contemporaries of the 21st century feel magically attracted by these impressive ocean liners, stylish fast trains, futurist zeppelins, and racy prop airliners. They radiate an everlasting fascination lifting the viewer from the daily routine into faraway and strange countries.

They are also authentic reflections of their actual Zeitgeist, fashions, and styles of which Zeitlos – Berlin presents objects such as deck chairs, armchairs, tables, bookshelves, lamps, etc.

The Design Gallery Zeitlos-Berlin in the stilwerk Berlin presents original Bauhaus furniture of renowned Designers like Ludwig Mies van der Rohe, Walter Gropius, Marcel Breuer, Marianne Brandt and Wilhelm Wagenfeld on 500 square meters in the stilwerk Berlin.

This new, mobile way of living had a strong influence on furniture design at the time: light steel tube constructions and exotic wood inlays ousted massive German oak, floating, subtle fabrics gleamed in lieu of dim, heavy velvet, aluminium and chrome flashed up where brass and silver had to be polished before.

Design collection Zeitlos Berlin.

Exotic wood inlays ousted massive German oak (design collection Zeitlos-Berlin).

Every single poster of this museum-like selection of approx. 40 exhibits from the private collections of Joachim Apitz and Marc Wegner presents a valuable document of the new possibilities in intercontinental traveling.

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