„Common Sense & Sensibility“ exhibition opens at Belgrade Design Week 2012

Notes

June 1, 2012

„Common Sense & Sensibility“ exhibition opens at Belgrade Design Week 2012

The Common Sense & Sensibility design exhibition will premiere at the Belgrade Design Week, opening on 06 June at 8 p.m. The exhibition illustrates a turning-point in the history of contemporary Croatian product design, placing it into a more mature social and market context – a new generation of Croatian products that have evolved into design brands. The exhibition's premiere is organized by the new internet magazine DesignAgenda and the Festival, the exhibition's co-producer.

The exhibition features about 40 selected products by 14 Croatian design brands. This project traces the development of a production culture in this young European country, devastated during the painful post-Communist transition in the 90s. It highlights the beginning of a design culture in contemporary Croatia.

Exhibition opens at National Library of Serbia where BDW 2012 will be held.

The Croatian premiere of the exhibition will take place at the Forum Gallery in Zagreb (27 June – 06 July 2012). It will introduce Croatian design to tourists, for the first time, from 14 July – 15 August at the Gallery Loggia of the city of Hvar, a significant Renaissance building in Dalmatia. The city of Hvar is one of the main Croatian destinations for visitors from Northwestern Europe. In 2012 Lonely Planet rated Hvar among the top 5 destinations in the world.

Common Sense & Sensibility exhibition presents prototypes that have (finally) matured into products in recently opened designer workshops and their market integration, the first implementation of design in product development within the furniture industry and Croatian tourism, enriched by the first design hotel and design hostel. The curator of the exhibition is Tatjana Bartaković, editor in chief of DesignAgenda.

The exhibition will be held at the gallery Loggia in town of Hvar (Croatia).

The exhibition Common Sense & Sensibility presents:

INDUSTRY: Kvadra Design (CEO: Tomislav Knezović; Design: Numen/ForUse+Bratović&Borovnjak; Grupa) / Element (CEO: Vladimir Mikić & Nataša Trbović; Design: Numen/ForUse – Nikola Radeljković, Sven Jonke, Christoph Katzler / Great Circle Works – OBLO (CEO: Mark Cahsens; Design: Marko Pavlović) / Somewhere City (Cooproduction: MoMA NY; Design: Goran Lelas) / Blablab (CEO & Design: Ivana Vučić, Orsat Franković) // ARCHITECTURE IN TOURISM: Design Hotel Lone, Maistra (Arch. studio 3LHD, Product design: Numen/ForUse, Staff uniforms: I-GLE, Art installations: Ivana Franke, Silvio Vujičić; Visual identity Bruketa&Žinić) / Design Hostel Goli&Bosi (CEO: Ante Kotarac, Arch. STUDIO UP; Design: Damir Gamulin) // DESIGN CRAFTS: / Data by Despot (CEO & Design: Svjetlana Despot) / Grupa Products (CEO & Design: Filip Despot, Ivana Pavić, Tihana Taraba) / BOYA (CEO & Design: Maja Mesić) / Little Horse and Baby Beuys (CEO & Design: Maja and Mejra Mujičić) / Manufakturist (CEO & Design: Maša Milovac, Dora Đurkesac, Mia Bogovac, Matea Bronić, Kristina Volf) / Ana Tevšić (CEO & Design) / Filip Gordon Frank (CEO & Design).

The visual identity of DesignAgenda and the exhibition was created by studio Cuculić, manifold Red Dot winner. Vladimir Končar from the established studio Revolucija is responsible for the web design and for the development Rebellis IT. The exhibition design was created by Manufakturist (Maša Milovac, Dora Đurkesac, Mia Bogovac, Matea Bronić, Kristina Volf).

Tatjana Bartakovic

Editor in Chief of Design Agenda. Works as Design curator and writer but mostly living from the work in public relations, branding and content marketing.

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