How does less become more? How does one reach target users? Technology has given us more independence and we have, as users, gained more and more power of choice. MUUSE is one of the first impulses of the near future of the global market’s image subjected to customized needs, wishes and dreams of individuals.

Despite current economic turbulences some companies have not only shown perseverence but achieved success on the market, while the crisis has only chipped but not destabilized them. The German company Wilkhahn is an example how continuous investment into innovation, some boldness and culture of knowledge can turn you into market leader.

How it is possible not to be affected by the recession? By following actual user experience, providing customized solutions that meet personal needs, and creating products which bring incredible ease and pleasure to the user. By exploring new paths, by remaining true to a vision, and by investing in products which challenge previous-held (established) assumptions.

Imagine the moment in which a five thousand year old civilization starts designing its own products and offering it to the western market. The Chinese have realized that cheap production costs, a fast copying of western products and fast profit are not long-term sustainable. The aspiration towards a better quality of life and more respect for Chinese products, untill now a synonym for low quality on the global market, is already evident.

Finland is considered to be one of the design nations of the world. What has made this small country with a population of five millions a design nation?

Most executive agendas are concerned about not only finding the right mixture of crucial business processes to achieve their goals, but also securing the best quality in the performance of corporate business processes. The problem, however, is that when everyone has read from the same book, everyone will act according to the same mantras and agendas and achieve average results, if any.

„Every truly original idea – every innovation in design, every new application of materials, every technical invention for furniture – seems to find its most important expression in a chair” – stated George Nelson, one of the major figures of the American design boom after WWII.

Communication has always been one of the key components of human life, and in today’s world which is rapidly changing, new channels of information exchange have been developed. Objects that surround us communicate with us directly and actively or on subliminal ways. Through the utilization of the latest technologies, the form and function of objects has drastically changed and opened a new dimension of use and interaction. As a result, our everyday reality has rapidly and visibly shifted and set new foundations for how we interact with the world.

The story goes that it was quiet in Copenhagen until it wasn’t hit by a design storm roused by the INDEX happening and the Design Week. The world’s largest prize for design and innovation, INDEX: Award, in the amount of 500.000,00 € for winners in five categories, was awarded on 2 September 2011 in Copenhagen in front of an audience of 12000 people.

It is no surprise that London, who has been the capital of the leading storytelling nation and creative center of Europe for centuries, was the first to use communication skills in the sphere of augmented reality. The creative agency Brothers and Sisters has created the app Streetmuseum, accessible via iPhone and Android, for the Museum of London.