In the foyer of the National Library of Serbia the exhibition Common Sense & Sensibility was introduced to a wider public of Belgrade Design Week, known as the meeting place for some of the key international representatives coming from the field of architecture, design and advertising.
The Common Sense & Sensibility design exhibition will premiere at the Belgrade Design Week, opening on 06 June at 8 p.m. The exhibition illustrates a turning-point in the history of contemporary Croatian product design, placing it into a more mature social and market context – a new generation of Croatian products that have evolved into design brands. The exhibition’s premiere is organized by the new internet magazine DesignAgenda and the Festival, the exhibition’s co-producer.
The first actual flywheel of industrial design in Croatia has been Kvadra Design in 2011, whose owner invested 2.6 million euros in the production of upholstered furniture during recession time. Only nine months after starting production, Kvadra Design has won the first Red Dot Award for its sofa bed Revolve.
The collection “Element” was the first Croatian design brand of solid wood furniture entirely made of solid wood (Slavonian Oak and Nut), based on a small serial production in the tradition of manufacturing carpentry that evokes the original quality of Slavonian oak and restores its dignity lost in the production of surrogate forms of solid oak furniture.
Hotel Lone (2011) is an example of focused investment into the quality of an object and its content by designing the identity of a hotel through original furniture and accompanying equipment, which, initially designed for the hotel, can generate a further symbiosis between design and the furniture industry. One of its result is the rise of competitiveness of an industry, as well as all the industries participating in tourism.
Design Hostel Goli&Bosi in the Croatian city of Split was built in a mere hundred days as “a spontaneous reaction to the hyper-production of shopping malls and a flood of accommodation lacking character “ – stressed out its investor Ante Kotarac.
The series of light objects Model and pillows Pilot made from Tyvek, were founding products for the design brand Grupa Products in 2010. The designer trio Grupa was founded by Filip Despot, Tihana Taraba and Ivana Pavić.
OBLO® seems like a success story from the movies. Marko Pavlović, a student of design receives D&AD Global Student Award 2007 – Commendation in London for one of his first works, and a year later the IDEA Gold’08 of the Industrial Designers Society of America. Late in 2010 he was discovered by Mark Cahsens, CEO of the Canadian company Great Circle Works that globally launched Oblo.
Filip Gordon Frank is the hand, brain and heart of his own brand founded this year. After trying to cooperate with different producers in the country and abroad, this product designer decided to manage the life cycle (and the destiny) of his prototypes and products by himself.
Various textile objects from the collection Data by Despot are personal imprints of passion on structures by the designer Svjetlana Despot, created while hands play with various folding patterns accentuated by bright colours.
The young designer Ana Tevsic had her first reality check while trying to produce one of her first designs – the Crooked stool. The crucial thing was to calculate the optimal ratio of the Crooked sides for one MDF board. Thus Crooked was born out of the desire to reduce waste material in the production process.
Little Horse and Baby Beuys is a collection of unique hand-made natural fibre garments. Merging a garment and a toy, the rabbit character is the main toy which can turn into a curtain, necklace or an immaginary friend – imagination is the only limit. At the same time it is an inspiration for the form of a shirt, dress or trousers with pockets as shelters for the rabbit toy, identifiying garments with a toy dear to children.
As a designer Maja Mesic started from basics – drawing by hand she was inspired to create a new drawing tool that allows freedom of movement and merges with the sensibility of the person during the process of creation. That is how BOYA was conceived, named after the Croatian word for colour. After many years of research and development – the production of the first edition by a custom made machine began in May 2012.
Manufakturist is the first design brand of its kind in Croatia. The products are being designed and developed handmade according to the needs of individual users. In accordance to the global back-to-the-crafts trend in design – Manufakturist designers have made a courageous step at the beginning of their career, they’ve invested into their own workshop where their first collection was created.
„The story about toys Somewhere City was born one day on a hill beside the sea. That is when I drew the first 400 different characters. The time had come for them to leave my pen and land on paper!” – illustrator and designer Goran Lelas describes the beginnings of the brand.
Blablab brand combines a range of contemporary designed products for everyday use that perfectly balance between functionality and fun. The unique Blablab products stand out from the masses with their simple, yet original ideas transformed into interesting and functional design.
However, far from succumbing to the usual hazards of newfound fame, Hvar is successfully balancing the demands of providing superior accommodation and luxury amenities with the need to preserve the pristine natural environment and its authentic culture. This balancing act can largely be accredited to the vision and efforts of Hvar’s leading hotel chain – Suncani Hvar Hotels.
„Common Sense & Sensibility“ is a travelling exhibition that presents 14 design stories, with around 40 of their products, which mark the birth of a design culture in Croatia.
In order to make your time on board as enjoyable as possible, Croatia Airlines decided to enhance its inflight service. With the new service the airline first and foremost wants to introduce you to the fine cuisine of Croatia based on the individual regions.