Grupa Products – ILI ILI, Model and Pilot
The brand Grupa Products is part of the activities of a design studio that started its career by designing the solid wood furniture line Basic for the Bosnian company Artisan, which won the Edida 2009 award (Elle Decoration International Design Award) in the category „Young designers“. This was its first product showcase at the 2009 Salone Internazionale del Mobile in Milan. Grupa continued exhibiting its products at a number of European trade events, such as the Qubique furniture tradeshow in Berlin, imm Cologne, decooh! Bruxelles and Mikser Festival in Belgrade.
After many unsatisfactory attemps to copperate with manufacturers in Croatia and some neighbouring countries, they took it upon themselves to contract manufacturers and turn their designs from the drawing board into finished products, available for sale at their website and selected designer shops.
Pendant light „ili_ili“ is a real hottie from Grupa. This new comer consists of six various elements that can be turned into numerous forms by simply linking them. The elements are linked by clasps whose dimensions are adjusted to their function of linking.
The elements differ in form and colour. ili_ili is created by the traditional handicraft technique of aluminium trimming, and in the matt version is coated with plastic in twelve different nuances. That is how combining three nuances of green, yellow, blue and grey one gets monochromous or polychromous pendant lights. Thanks to the product’s modularity one can use it in various interiors – as selfstanding lighting fixtures or in clusters. By connecting traditional craft and contemporary design, a product has been created that offers its users the possibility to create their own ideal combination, just as its name suggests – one can combine them this (ili) or that (ili) way.
The line of light fixtures Model, made of powder coated metal frames, was created from the need to express themselves with another material besides wood. Lighting objects were part of their vision and is currently the path they will follow. As a contrast to wood massiveness, Model reflects the wish for simplicity expressed through a naked steel construction and a plain light bulb. Various steel constructions provide a secure footing. The colourful textile cables add a splash of colour and help create an eye-catching effect, ensuring that each model never goes unnoticed. At this year’s Salone del Mobile, Model lamps were included in the Polyform’s stand scenography.
One of the astonishing results was that the Model lamp received quite an interest from the public. Grupa received an order for a new familiy product for a Modus design shop (Zagreb).
The idea behind the Pilot pillows project was to develop an affordable functional product. Tyvek, a waterproof material, was chosen as a base for creating outdoor pillows with surfaces inspired by Japanese origami patterns, tailored and sewn using traditional techniques. Pilots are available in two different shapes and patterns, while the degree of perforation of the top surface can be adjusted according to requirements.
Grupa Products is starting international sale via the online shop What about interior, and by establishing new distribution channels. Their products can be ordered directly from Grupa Products’ online shop.