DesignAgenda presents

Common Sense & Sensibility

(r)evolution of the Croatian product design towards brands

This is a story about people that invested their goods, skills and passions in various, unknown, therefore risky endeavours despite the recession – believing that their sense will meet the sensibility of many others. Therefore we present 14 design stories, with around 40 of their products, which mark the birth of a design culture in Croatia. We are at a point of time when designers are turning into entrepreneurs (or finally accepting this necessity) and entrepreneurs are getting passionate about design. Frankly, it’s hard to tell which of these situations, until recently marked by predjuce, seemed more impossible. But, here we are, in the age of new poverty, living more modestly and humbly – but we have to start from somewhere and create with more common sense. Because creating and communicating is something we can’t give up, and our love for aestethics is the reflection of the basic human need for harmony.